Does Your MLM Company OFFER YOU an Automated Marketing System?
Finally, multi-level and network marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They will have moved into the 21st century and are using technology to greatly help people build their network marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the net with sites such as gotomeeting.com, where the same presentation can be given to a group all at once, instead of to one person at the same time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing what to help their multi level marketing builders become successful quicker and easily than ever before. Let’s now discuss the automated marketing system that actually leads an interested prospect, step-by-step, to the desired end result of becoming an associate of your multilevel marketing downline.
So, what exactly IS an automated marketing system? Usually it contains a few key components. The initial and most important element of the system is really a lead capture page, also referred to as a landing page. This is the website that someone may visit because of advertising, either online or offline, for more information information about a product, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or perhaps a video for them to watch, that will cause the person to want more info and go further down the road toward signing up for your organization. An essential feature of the lead capture page is the opt-in form. This form asks the individual viewing the site to provide you with his or her name, email address, and if you would like, even their phone number, before you provide them with more information.
marketing automation tool That’s really exciting, because that one step, and whether or not they choose to take it, is what separates the information gatherers from the those people who are hot for whatever it is you must offer. Do you realize the importance of what I just wrote? The people who complete the opt-in form have raised their hands and showed you that they are very interested in everything you have to offer, plus they are giving you permission to advertise to them. Each person who opts in to your site becomes what is referred to as a pre-qualified lead, this means they will have just pre-qualified themselves being an interested prospect! Which has just eliminated almost all of the work for you to find out who would like to hear your story and who doesn’t. With that one landing page, just how many people did you will need to speak to so that you can obtain their contact information? Normally, absolutely no one! Sure, occasionally you will talk with someone in the course of your day and verbally send them to your internet site (landing page).
Even right there in that one step can you observe how the conversation has changed? You are not trying to sell the complete idea right there and create another ending up in them, you are just sending them somewhere to obtain additional information on their very own, and if they would like to know more, they will let you know! Moreover though, with this particular automated lead generating marketing system, as soon as you get all of the components up and running and you are driving traffic to your website (more about this in a forthcoming article), it is on autopilot for you personally! Are you beginning to understand how valuable this sort of automated marketing system could be?
After the reader has opted directly into receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some excellent companies supply you, the network marketer, with excellent marketing pieces that explain the business to the prospect in one or a series of videos, and they provide a way for the chance to take action. By that After all there is usually a web link for them to sign up or go onto your waiting list, making it virtually effortless that you should bring them under you in your downline. If they don’t sign up then and there, though, all isn’t lost. That’s where the next key component of an excellent automated marketing system comes into play.
The next important part of an automated marketing system is what’s called an autoresponder. Remember well when your prospect opted directly into your marketing system to learn more about your business? Well, they handed you valuable information about themselves – their name, their email address, and with regards to the opt in form, their phone number. The autoresponder allows you to collect those email addresses and keep them stored in a database so that you can easily send follow-up emails to them as a group, instead of sending out individual emails.
Guess what else autoresponders can perform? You can set up a series of emails and designate on which days you’ll send them to each prospect, even though they were put into the database on different days! So, you merely need to write them once, the autoresponder manages the rest. It is sheer genius. One of these of an autoresponder site is aweber.com. There are others as well. Better yet, the MLM and multilevel marketing companies who are providing you with automated marketing systems will often have an autoresponder in place for you within that marketing system!
Ultimately, a good MLM automated marketing system drives your prospects to become listed on a live recruiting webinar that’s usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. This is invaluable for you, because let’s face it, anyone in the beginning of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.By using all of the components described above in an automated marketing system to create your MLM or multi level marketing, you can see that many more opportunities for people to sign up with you’re provided. It no longer depends on that 5 minute conversation you have with them on a chance meeting in the course of your day.